Davao, Philippines
18:53 UTC
Lord Vincent Van N. Mendoza
Search Engine Optimization Specialist
About
I am a results-driven Search Engine Optimization (SEO) Specialist with proven experience in helping brands increase their online visibility, organic traffic, and search rankings through data-driven strategies. I specialize in technical SEO, keyword research, on-page optimization, content strategy, and performance analytics, ensuring every campaign is backed by measurable results. With hands-on expertise in tools like Semrush, Google Search Console, Google Analytics, and various CMS platforms, I deliver SEO solutions that enhance user experience and drive sustainable growth. Known for my analytical mindset, adaptability, and commitment to continuous learning, I thrive in environments that challenge me to innovate and optimize. I bring not only strong technical skills but also a collaborative approach that aligns SEO tactics with broader marketing goals—making me an asset to teams aiming to strengthen their digital presence and achieve long-term success.
Experience
Search Engine Optimization (SEO) Specialist
Armfort Integrated Technology Pte. Ltd.
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November 2024
At Armfort, a Singapore-based provider of cloud-based security management solutions, I drive SEO efforts to enhance digital visibility and generate qualified leads for their suite of products — including the Armfort Security Workforce app and Visitor Management System.
Conduct in-depth keyword research tailored to the security technology sector (e.g., “security workforce app,” “mobile patrol reporting,” “visitor management system”).
Optimize on-page elements such as title tags, meta descriptions, header structure, and content around Armfort’s core offerings to align with user intent and product value.
Perform technical SEO audits to identify and fix crawl issues, improve site speed, and ensure mobile responsiveness — especially for the web-portal component of their security workforce system. Armfort -
Develop a content strategy that supports lead generation: blog articles, case studies (e.g., how Armfort helps security agencies), product pages, and educational resources on security operations.
Use Google Analytics, Search Console, and other tools to track organic traffic, monitor keyword ranking trends, and analyze conversion paths from organic visitors to inbound inquiries.
Collaborate with product and engineering teams to implement structured data (schema), in-app SEO best practices, and to surface relevant product information for search.
Work with the marketing team to align SEO with broader digital campaigns, ensuring cohesive messaging across channels and maximizing organic reach.
Report monthly on key performance indicators (KPIs) — such as organic sessions, goal completions, bounce rate, and lead conversions — and recommend strategic adjustments to improve performance.
Stay updated with industry developments in both SEO and security technology to maintain Armfort’s competitive advantage in SERPs.
Impact Highlights:
Improved organic search visibility for Armfort’s cloud-based security workforce platform.
Helped generate more inbound leads from security agencies and facility managers.
Contributed to building thought leadership in the security tech space through SEO-led content.
Search Engine Optimization (SEO) Specialist
Leacov Singapore Pte Ltd
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November 2024
As an SEO Specialist at Leacov Singapore PTE LTD, I optimize the company’s digital presence to strengthen visibility across search engines and attract high-intent traffic. I manage the full spectrum of SEO strategies—conducting detailed keyword research, performing on-page and technical SEO enhancements, and building data-driven content plans aligned with user intent. I regularly audit website performance, resolve indexing and crawlability issues, and implement structured data to improve SERP appearance.
I collaborate closely with the marketing and development teams to ensure SEO best practices are integrated into all digital initiatives, including landing pages, campaigns, and content assets. By leveraging tools such as Google Search Console, Google Analytics, SEMrush, and Ahrefs, I track and report on key metrics, identify opportunities for growth, and continuously refine SEO strategies. My work contributes to improved organic rankings, stronger brand presence, and sustainable lead generation for the company.
Asst. Director for Marketing
Institutional Affairs
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JULY 2021-PRESENT
As the Assistant Director for Marketing, I lead strategic initiatives that strengthen the institution’s brand visibility, student recruitment, and stakeholder engagement. I oversee the planning and execution of marketing campaigns, digital content development, and promotional events that align with JMCFI’s vision of academic excellence and community impact.
I also research and analyze to improve the company's website's ranking on search engines like Google through Search Engine Optimization (SEO)
OIC Director for Communications
EXTERNAL AFFAIRS
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2022-2024
Oversaw the distribution of official communications, promotional materials, and memos. Manages public relations activities, develops and monitors website content, maintains updated mailing lists, and curates a reliable network of media contacts to support consistent and strategic information dissemination.
assigned as the Publication Adviser of The JMarian, the official tertiary student publication of JMCFI
established and facilitated internal and external communication to maintain a positive perception of the organization
constituted planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs
Social Media Manager
City Social Welfare and Development Office
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January 2021-June 2021
As the Social Media Manager for the City Social Welfare and Development Office in Davao, I oversee the agency’s digital communication strategies to promote transparency, community engagement, and public awareness of social welfare programs. My role involves planning and executing content campaigns, managing official social media channels, and ensuring consistent, informative, and compassionate messaging aligned with the office’s mission to serve the community.
Education
Master of Arts in Education - Teaching English
University of Mindanao - Professional Schools
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2020-2021
This graduate program deepened my expertise in English language pedagogy, curriculum development, and educational research. It equipped me with advanced knowledge in linguistics, language acquisition, and instructional methodologies designed to enhance learners’ communicative competence and critical thinking skills.
Bachelor of Secondary Education Major in English
Assumption College of Davao
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2012-2016
This undergraduate program provided a strong foundation in English language, literature, and pedagogy. It honed my skills in effective communication, classroom instruction, and curriculum design, preparing me to teach English with creativity, competence, and cultural awareness.
Basic Office Applications
Genetic Computer Institute
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2016-2020
Completed a comprehensive training program focused on essential computer applications used in professional and administrative settings. Developed proficiency in office productivity tools and digital file management to support efficient workplace operations.
Certifications
Speaking and Academic Engagements
Languages
Filipino
Native
English
Fluent