Asst. Director for Marketing / OIC Director for Communications
- As the Assistant Director for Marketing, I lead strategic initiatives that strengthen the institution's brand visibility, student recruitment, and stakeholder engagement. I oversee the planning and execution of marketing campaigns, digital content development, and promotional events that align with JMCFI's vision of academic excellence and community impact.
- I also research and analyze to improve the company's website's ranking on search engines like Google through Search Engine Optimization (SEO).
- Oversaw the distribution of official communications, promotional materials, and memos. Manages public relations activities, develops and monitors website content, maintains updated mailing lists, and curates a reliable network of media contacts to support consistent and strategic information dissemination.
- Assigned as the Publication Adviser of The JMarian, the official tertiary student publication of JMCFI.
- Established and facilitated internal and external communication to maintain a positive perception of the organization.
- Constituted planning, designing, creating, editing, and publishing relevant content based on the company's business objectives and users' needs.